1936  and remains today. 

Butlin's is more than a name, it's a place that has created so many memories and smiles. Continuing today, it continues to represent Butlins in three remaining resorts, Minehead, Bognor Regis, and Skegness. When Sir Billy Butlin started, he had expanded his legacy to ten camps, located at AYR, Pwllheli, Mosney, Barry Island, Minehead, Bognor Regis, Clacton, Filey, Skegness, and the Caribbean. Only one camp had closed under Sir Billy Butlin and that was the Caribbean and that was because of timing as the camp continued to be a success.

Butlin's name was also represented in hotels, located at AYR, Blackpool, Cliftonville, Llandudno, Saltdean, Scarborough, and Skegness. When Rank purchased Butlins, they continued to expand the hotel division to Torremolinos and London. The first hotel to open should have been Borehamwood, however, this was closed down for the use of the war.

However, there was to be another change as in 1998, the current owners of that time, the Rank organisation, had made a bold move to change Butlins. Three remaining resorts were to remain as Butlins as Pwllheli and AYR were transferred to the sister company Haven, which they remain to this date. Minehead, Bognor Regis, and Skegness had pavilions installed and the transformation had changed a great deal. All the hotels were closed, as Rank took Butlins in a new direction with a new name "New Butlins Family Entertainment Resorts".

In late 2000, Bourne Leisure limited had made a deal to buy the Rank holiday division, which included Butlins, Havens, Oasis, and Warners. As time has continued to pass by, Bourne has brought back the hotel division into the resort of Bognor Regis. The three hotels are named "Wave, Ocean, and Shoreline". The redcoat uniform was changed back to a more traditional look with the logo looking near to the original. Millions of pounds have now been invested back into the three resorts with a new pool at Bognor Regis costing £40 million pounds. It was announced that a new stakeholder has joined the Butlins adventure, named Blackstone. From here, history continues to be created with a positive look ahead of the name we all love.