The loyalty club was to be renamed to the newly established Premier club, which introduced modifications to the operational system. The Premier club now features three tiers of membership: bronze, silver, and gold, with the type of reward determined by the level of membership. Although the passports and badge holders were discontinued, the supply of badges continued. These changes resulted in varying levels of rewards, including higher-value vouchers, and for gold members, an additional gift.
For a period, the club was known as the Premier Loyalty Club, but it has now been changed back to the Premier Club name. The club is now paperless, with the voucher being on the Butlins App for your stay. The vouchers you see on this page are no longer given on the Premier club program and are discontinued. The Butlins website outlines the advantages of joining and what you can receive from the club, including a 5% discount, early check-in, vouchers based on the duration of your stay, and if you are a gold member, a complimentary bottle of bubbly. You can learn more about this program by clicking on these words.